Apple for President

Long ago it was all about Microsoft and little about Mac or Apple. Today However after the success of the ipod, Apple is here to stay and holds a massive amount of market share in both the portable music player market as well as the cell phone market. The computer sector is also growing extremely fast.

What I think is the best part of buying a Apple product is the fact that everything is under one roof. When you have a problem with the screen, you call Apple. When you have a problem with the Operating System you call Apple. When you have a problem with a program like iTunes, iCal, or Address Book, you call Apple. When you own a PC however, you can call the company the computer was made by such as Dell or you can call Microsoft. When you have a problem with the software, you might have to call Dell and you might have to call Microsoft. There are simply too many companies making all the components of each PC. It's a little confusing to think about.

Also, I like to think of Apple as the only company that acts like a democracy (perhaps even better than our government). When we have needs for a new product, or have suggested changes to an existing product, Apple is always "All Ears". Since the unveiling of the iPhone, there have been about 10 software updates in less than 3 years. They weren't just changing internal problem or software bugs, but they were quickly responding to consumer feedback and giving us what we wanted as soon as possible. Have you ever had a cell phone get better in less than 3 years. You probably haven't even had a phone get a software update, even if it did have some quirky problems and software bugs. Apple is a democracy. They produce, they listen, they recreate. I think every company should look at Apple and the ways in which it communicates with its consumers. They don't just say "Hey here's a new software update : Download it" They say "Hey here is the new software update, it fixes all the bugs and the slow address book from the last update, we also added a search bar at the top of your address book which should make it easier to search for contact for those of you that have a lot of contacts".

AND... because all of Apple's software is made for Apples, they all work seamless together because that is what they were made to do.

Play around on the apple website, www.apple.com, for awhile, especially in the "Switching from PC to Mac" section. I think you'll be surprised how easy they make it. I could go on and on, but to sum it up. I'm not trying to sell Apple here, but from a business standpoint, Apple is the poster child for Business and Consumer communication.

-There I said it