Sliced Bread and other Marketing Delights

Seth Godin's TED Talk entitled "Sliced Bread and other Marketing Delights"

-"Ideas that Spread, Win"

-Consumers don't care about you... at all

-Too many choices, too little time

-The obvious choice is to ignore

Example: You're driving down the road and you see a cow on the side of the road, you're not going to stop because you see cows all the time. But if you see a purple cow, you would notice it... for awhile. So... what decides will it get bought, will it get talked about, will you take notice... is "Is it remarkable?". Remarkable means "what is worth making a remark about"

I can't say anymore without quoting the amazing things that Seth says, so you must go watch the video yourself.

http://www.ted.com/index.php/talks/seth_godin_on_sliced_bread.html

-There I said it