Milk it for all it's worth

Soy Milk. I've just started drinking soy milk in the past 4 or 5 years and I love it. It's a lot healthier than regular milk, and has all the vitamins fortified in it as well. I think it tastes great too.

But the point I want to bring up is from an Advertising/Marketing perspective. Did you know that soy milk does not have to be refrigerated? Well it doesn't. And because of that fact, it used to be sold in the shelves of the grocery store without refrigeration. But it wasn't selling that well. Think about it. What type of foods do you use milk on? What temperature should the milk be when you use it with that food? Most of you probably said cold. So the people in charge of soy milk did something that should be praised. They moved the soy milk from the shelves of the grocery store to a new refrigerated section by the milk. The soy milk doesn't need to be refrigerated but it helped put soy milk into the minds of consumers as a true substitute for milk. And it also perhaps made it easier for people to imagine it on their breakfast cereal because it was now being shown as cold.

Simple change, but it was "outside the box" (gag me) and remarkable.

-There I said it